ATTRACTING TARGET AUDIENCE - RESEARCH TASK

12/18/2016

WHAT WAYS ARE WE GOING ABOUT ATTRACTING OUR TARGET AUDIENCE TO COME AND SEE THIS FILM?


We have found from research that social media is probably the best way to spread the attention of something you want people to see. With the way things can go viral and people can view and share interests from different parts of the world means that our target audience isn't limited to one place. Also, our target audience are the types of ages who use things like social networking sites so we can gain their attention on these. The fact that with one click of a button, a stranger can share our posts to all their friends, and then they share it to their friend and do on is a very powerful and effective way of spreading what you want people to see. Things like Twitter and Facebook are two of the best sites for spreading word.
We have also found that people are more likely to look at something online if it is a video or picture rather than a normal post. So we may think about including a very short teaser clip for people to view. We also need to make this stand out from all the others so people are attracted to it. We could also put pictures of the characters and setting up and give an overview about them so our target audience wants to know what happens to them in the film.

We will also attempt to attract the target audience throughout the film as well. Our characters, setting and outfits are all able to be related to by our target audience. This means that they can put themselves in the characters position, making them feel the emotion and environment around them. This should be able to attract target audience and make them want to watch more.

(LM)

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